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Program Objective: To help you develop a thorough understanding of current marketing theory and best practices.

Program Description: Creatively and consistently identify and satisfy consumer needs as you increase your familiarity with the specialized skills of selling, advertising, retailing, marketing, and market research. This program includes three concentration tracks: 

  • General Marketing
  • International Marketing
  • Sales Management
  • Digital Marketing
  • Integrated Marketing Communications
  • Market Research & Analytics
  • Sport Management

Program Outcomes: Upon graduation, you will receive a Bachelor’s degree and be prepared for positions in:

  • Product planning
  • Research
  • Distribution
  • Advertising
  • Promotion
  • Packaging
  • Customer/public relations
  • Direct marketing
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