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Program Objective: To prepare you to assume the role of a responsible, creative marketer.

Program Description: Establish a sound understanding of a wide array of practical marketing activities associated with the entire product life cycle:

  • Managing New Product Development (Create)
  • Matching Value Propositions to Buying Behaviors (Strategize/Market)
  • Leveraging Integrated Marketing Communication (Promote/Sell)
  • Driving Growth through Relationship Management (Support/Leverage)

Program Outcomes: Upon graduation, you will receive a Graduate Certificate and be prepared to enhance your role within today’s evolving marketplace.

Students who wish to enroll in this graduate certificate program are required to have a bachelor’s degree. 

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